What Exactly Is Kinetic Typography?
In some cases business people make things harder than they need to be.Take online marketing for example. Marketing is pretty easy when you get right down to it: discover the emotional value inherent in what you sell and present it in an unforgettable way that distinguishes you from the competition. This is why Kinetic Typography Videos are growing in use.
Those who know our work, or who have read our blogs, understand that we advise video as the very best technique to accomplish your marketing objectives.Delivering an unforgettable, differentiated message highlighting the emotional worth of your brand name. Follow the trends, and you know Video is spreading out throughout the Web like wildfire.The issue is much of it is dull, boring, and pre-packaged.
Great Video Starts with Words
The very best location to begin is at the beginning, and whatever begins with WORDS. We do not live in the Golden Age of Expression. The communication age spawned by the Web and its social networks trend has developed a Tower of Babble. The eloquence, clearness and emotional effect of Churchill, Roosevelt, Kennedy, and Martin Luther King have actually been replaced by instant messaging abbreviations, fifteen-second sound bites, and 140 character tweets, all coming at you a mile-a-minute, all talking at the same time, and for the most part empty of anything beneficial or appropriate.
If you can't articulate your message in some meaningful way then you're in problem from the 'outset.' You may believe this is old-fashioned, but words DO have significance. The blurring and confusion of what makes marketing and sales various has led to a generation of company owner and executives who can not produce or deliver a carefully crafted statement of who they are, exactly what they do, and why clients need to care.
You're Taking a look at the Wrong Information
There are endless posts, piles of analytical analysis, and countless essays and white documents on how company need to use the Web to its benefit. Most of service writing focuses on high profile major corporations as the source of expertise and smart business technique. The issue is most of these industries are badly run and creatively and intellectually insolvent. Many are working on past successes from a bygone age and customer inertia. In the end, big business has to do with power and money, not competence and innovation. Exist exceptions, of course, however the fundamental here is that you need to look more carefully at exactly what actually works and why that is unless you have endless stacks of loan available to bury your competition and flood the airwaves with unlimited recurring drivel that seeps into viewers' awareness like some alien mind-altering drug.
Kinetic Typography an exciting, innovative video method that integrates the power of sight and noise to deliver a meaningful, unforgettable message based on the power of words.
The strategy has its origins with movement designers who took popular movie monologues and animated the words of the script to offer visual focus. It's a basic idea, but tricky to perform, and when done well, it's an effective approach for providing a marketing message. It's a strategy that will access both the verbal and visual memory centers of your audience's brains and create the brand recognition that is the goal of every marketing initiative.
Why Kinetic Typography Works
Kinetic Typography penetrates the consciousness because the dynamically presented spoken and written words act as mnemonic devices strengthening each other. The visuals alone will not make up for any deficit in the script. Your words produce a language framework that defines your brand; it produces the context within which you can communicate with your audience, and it enables you to take ownership of those words thus limiting your competitions' ability to feed off your marketing efforts. In short, words have meaning, words can move you, move you to action, and isn't really that exactly what marketing is everything about?